They’re the fashion and fitness phenomenon that everyone’s talking about. Millions of women - including Oprah Winfrey - are swapping their four-inch heels for FitFlops. The brainchild of Bliss founder (and former personal trainer) Marcia Kilgore who came up with FitFlops because she ‘never had time to go to the gym.’ The patent-pending microwobbleboard FitFlop sole technology increases leg muscle activity by approximately 10-12% every time you take a step so you’re getting a workout while you walk. FitFlops help improve your posture, tone your calves, your thighs and your bum muscles. FitFlops may also provide relief from health-related problems. Chestnut FitFlop Inuk boot available on at www.julesb.co.uk